iComfort by Serta

iComfort Memroy Foan Mattress

Available Now At The BED Store

Serta® changed the memory foam category forever with the iComfort® Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. This revolutionary sleep system has helped people get the comfort they needed without the potential negatives associated with traditional “memory foam” sleep systems. In fact, 98% of iComfort owners surveyed are satisfied with their mattress purchase and 97% would recommend iComfort to a friend or colleague.

Now, you can choose one of our original “iComfort” mattresses made with Cool Action gel memory foam for enhanced cooling comfort and more support.

iComfort Mattress Gallery

(click images below)

Memory Foam: Reinvented.

Today, many people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person’s body, and outstanding motion isolation.

While it can provide great comfort to many, others have found that memory foam mattresses can sleep too hot, sink in too deeply or make it hard to adjust sleep positions in the night.

So, isn’t it about time that someone reinvented memory foam?


icomfort gel infusion

Sleep: Cooler.

Heat build up during the night can cause uncomfortable and restless sleep. While ordinary memory foam can trap heat against the body, Serta’s Cool Action material combines an open cell structure and MicroSupport gel to dramatically increase airflow and wick sweaty heat away from the body.

The iComfort® Sleep System by Serta® is made with our revolutionary Cool Action™ Gel Memory Foam – the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel.

This breakthrough gel memory foam is designed to provide enhanced cooling comfort and extra support where you need it for a cool, comfortable and supportive sleep experience.


What do real iComfort owners say about sleeping on an iComfort mattress?

  • 98% of iComfort owners are satisfied with their mattress purchase.iComfort Customers
  • 97% would recommend iComfort to a friend or colleague.
  • 9 out of 10 iComfort owners agree that iComfort properly supports their entire body.

Source: GFK Buyer Satisfaction Study, 2012

April 23, 2013
from “Chely”

I bought this bed about a year and half ago. Still love it. I usually prefer soft beds but this was a good compromise with my husband who opts for a harder bed. Its provides supports while still giving you that sleeping on pillow feeling. Absolutely love this bed.
Yes, I recommend this product!



In 2012, our iComfort® Sleep System was named a Consumers Digest Best Buy.

Serta is dedicated to product quality and innovation, so that we can help bring a comfortable night’s sleep to everyone. We are proud that two of our most popular mattress collections are Consumers Digest Best Buys.

What Is A Consumer Product Best Buy?

A Consumers Digest Best Buy is one that merits special attention from consumers based on its combination of eight criteria: performance, ease of use, features, quality of construction, warranty, efficiency, styling, and maintenance and service requirements.

Watch More Customer Testimonials Below…

SEASIDE – Our Newest Location!

2001 Fremont Blvd.  Seaside, CA 93955 ‎

(831) 583-9975

(Directions to The BED Store in Seaside)



253 Madonna Rd., Suite 110 • San Luis Obispo, CA 93405 ‎

(805) 547-0500

(Directions to The BED Store in San Luis Obispo)



125 Betteravia Road • Santa Maria, CA 93454 ‎

(805) 925-5554

(Directions to The BED Store in Santa Maria)



114 N. 12th Ave, Suite 101 • Hanford, CA 93230 

(559) 587-1027

(Directions to The BED Store in Hanford)



2225 Theatre Drive • Paso Robles, CA 93446 

(805) 237-9018

(Directions to The BED Store in Paso Robles)



211 Carillo Street • Santa Barbara, CA 93101 

(805) 695-5200

(Directions to The BED Store in Santa Barbara)


Family Owned & Operated!

The BED Store Mattress Gallery Locations