• Sleep Assurance

    Are you worried you might buy a new mattress and not like it later? No problem! We offer a 120 "Sleep Assurance" program that will insure you get a good night's sleep. You will have up to 120 nights (4 full months!) to sleep on your new mattress and if you still don't like we can exchange it for any mattress in the store.  Just come in to the nearest BED Store and ask a Sleep Specialist for details.

    Sleep Assurance
  • Nobody Beats Our Prices! Nobody.

    The BED Store will match or beat anyone's lower price by 5% or your mattress is FREE!  Ask one of our knowledgeable Sleep Specialists for details.

    Nobody Beats Our Prices! Nobody.
  • iComfort Directions

    Our lastest advancement in sleep technology. Serta changed the memory foam category forever with the iComfort® Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. Now Serta introduces iComfort® Directions™, a premium memory foam mattress line featuring our first dual-action gel memory foam in a sleep system designed from the surface to the core for

    iComfort Directions
  • Bellagio At Home

    Luxury, comfort and contentment are the hallmarks of staying at the renowned Bellagio® hotel in Las Vegas. Now, you can bring part of the Bellagio experience home with you with Serta’s exclusive Bellagio at Home® mattress collection, available exclusively at select fine retailers. Every Bellagio at Home mattress is designed using some of Serta’s most advanced comfort and support features to meet the high quality standards of the Bellagio

    Bellagio At Home
  • iSeries

    Serta’s iSeries® technology combines Serta’s breakthrough Cool Action™ gel memory foam with our most advanced innerspring support system for cooling, pressure-relieving comfort plus exceptional individualized support.

  • iComfort

    98% of iComfort owners are satisfied with their mattress purchase. 97% would recommend iComfort to a friend or colleague. 9 out of 10 iComfort owners agree that iComfort properly supports their entire body Source: GFK Buyer Satisfaction Study, 2012

  • iComfort Testimonial

    I’ve owned my iComfort for about 2 years and it is the most comfortable bed I have owned! I was having hip and back problems, and it has made sleeping so much better. No pressure points! One thing I was worried about was it might be hot after laying in bed for a while. It is not, the cooling gel is awesome. And really works to keep you cool. Best money I’ve spent on a bed.

    iComfort Testimonial
  • Perfect Sleeper

    The Only Official Mattress of the National Sleep Foundation engineered to help solve 5 common sleep problems. This all-new Perfect Sleeper® SmartSurface™ Collection features Serta’s exclusive SmartSurface™ design for enhanced cushioning and comfort right at the sleep surface.

    Perfect Sleeper
  • Perfect Sleeper Testimonial

    I had my previous mattress for seven years (not a Serta) and it was starting to cause some pain in my hips, lower back and shoulders, it was horrible!!! Last night my Serta Recognition bed was delivered and I had a great nights rest!! No hip pain! Stars, January 28, 2013

    Perfect Sleeper Testimonial
"iComfort" Memory Foam Mattresses Experience a new level of cradling comfort and deep down support with iComfort . The iComfort features Serta’s latest breakthrough in foam technology, Cool Action™ Gel Energy Foam. Meanwhile, a superfine infusion of our MicroSupport™ gel helps enhance the natural cooling properties of the material and provides extra support where you need it most.
"iSeries • Perfect Day" Hybrid Mattresses Looking for a mattress that gives you optimal comfort and support? Check out the iSeries collection and discover bedding that features incredible cushioning and a surface that aims to keep you cool to promote sound sleeping. Whether you prefer firm or plush mattresses, if you want a bed that’s as large on comfort as it in size, choose an iSeries mattress.
"Perfect Sleeper" by Serta Serta Perfect Sleeper mattresses offer the ultimate combination of comfort and value with the important features you need for an refreshing night of sleep that restores both your mind and body. Serta Perfect Sleeper is also the only brand recognized by the National Sleep Foundation for their commitment to quality and helping you achieve a restful night's sleep.